In December, TARGUSinfo’s Brian Newmark accomplished what many can only dream of. He competed in and won a U.S. Putting Tour (USPT) event at Encitas Ranch in San Diego, Calif.
In addition to the $100 gift card he received for the Encitas Ranch pro shop, Brian is automatically qualified to compete for the tour’s top prize – [....] Continue Reading
This blog post is about a week late… I will blame that on New Orleans. What a great few days at the 2nd Annual Scoring Summit. We hosted more than 200 attendees across a variety of industries. In 2010 the content was largely centered on what scoring is and why it should be done. Based on [....] Continue Reading
The AdAdvisor team announced today two new significant additions.
Ken Barbieri joins the team from Lucidmedia where he was responsible for establishing key strategic partnerships, and devising overall company strategy as VP of Business Development. Previously he spent 10 years in the online media space with companies including Washington Post Interactive, TV Guide and eTeamz. As [....] Continue Reading
A heartfelt congratulations to our co-founder, CEO and fearless leader George Moore.
Today, George was named to the Irish Technology Leadership Group “Silicon Valley 50″ list. The list, compiled in conjunction with Irish America magazine, celebrates the top 50 Irish or Irish-American executives significantly impacting Silicon Valley. The executives have exhibited the creativity, intelligence, dedication and determination [....] Continue Reading
Today, TARGUSinfo announced the addition of an exclusive, new solution: On-Demand Email Verification.
This solution provides much more than just attempts at validation of syntax, domain and username in an email address. It provides verfication of an email address (read more about verification vs. validation here) unlike other products in the marketplace. While On-Demand Email Verification does provide those data [....] Continue Reading
When interacting with a prospect in the lead generation process, knowing who is on the other end of the transaction – before the interaction begins – is mission critical. The ability to make the interaction compelling and relevant – in real-time – will make it a faster, better experience for the prospect and more profitable [....] Continue Reading
We’re proud to say that our customers and peers honored us with six LEADER Awards for excellence in scoring, verification, and analytics that helped optimize every prospect and customer interaction in 2010. TARGUSinfo earned the most inaugural LEADER Awards for a company in the lead verification and lead scoring space, and was the only service [....] Continue Reading
What a year 2010 has been at TARGUSinfo. I want to thank so many of you for coming out to our event last night at the Fairmont Penthouse suite to celebrate not only the opening this year of our San Francisco office but also, and more importantly, our mutual success.
Last December, TARGUSinfo opened its doors [....] Continue Reading
A while back, our friend Michael at LeadCritic.com posted the article Lead Generation Defined. The major discussion point of this post is the importance of defining lead validity parameters.
During my conversations in the marketplace, I often hear a sheepish approach to requesting lead information from consumers. Companies express concern that consumers drop off lead form [....] Continue Reading
Love it or hate it, we learned early on that doing your homework makes a difference. So now that you your mind is made up and you are committing resources to leverage predictive analytics– what’s next?
You’ve gained acceptance from the top (see, “The First Step is Always Acceptance”) and your leadership has bought on to [....] Continue Reading