From the Road: Hispanics Reshaping Interactive Marketing?
You don’t need me or any other marketer to tell you that the Hispanic population growth is real.
Kelly McDonald, the guest keynote at today’s Professional Marketing Association (PIMA) Midyear Meeting in Leesburg, VA, made it clear that marketers need to start thinking about it RIGHT NOW.
Why now? According to McDonald, the upcoming US Census will unveil that there are 50 million Hispanics living in America. That number is particularly impressive when she detailed that 50 million means:
1) US Latino population would be the third largest Hispanic country in the world
2) US Latino population is larger than the entire country of Canada
Has your organization felt this wave of opportunity or panic (depending on your situation)? Do you know how many of your online leads are Hispanic? How do you know your online ads are reaching Hispanics?
Regardless of your situation, the need to identify, verify and score customers is real time is universal–regardless of industry. At TARGUSinfo we see firsthand the power of being able to work with clients to help identify targeted audience groups to customize their messaging at every interaction.
Hispanics are online. Hispanics are among the fastest growing purchasers of goods and services today. Hispanics are here to stay.
It’s a great event so far, and I look forward to learning more about the challenges facing the insurance market and how interactive marketers can help.
Rufus